What is the value of zero?
Is it nothing?
Imagine zero dependency on foreign oil.
Zero polllutants in our environment.
Zero depletion of the ozone.
Suddenly zero starts adding up …
Zero is worth worth more than nothing.
Zero is worth everything.
Nissan’s Leaf advertising is capturing a vision of a different path forward that we can hope communicates to and with the public.
Is this a perfect ad? No, consider this comment from adric22
Nissan needs to move away from commercials touting how ‘green’ the car is. They need to focus on making electric cars “cool and fun!”
The issue of foreign oil is very real. imagine a commercial where a terrorist group is discussing their financial problems and the leader pulls up a photo of the Leaf and says “they aren’t buying our oil anymore because? of this!” that would get peoples attention.
In addition to not being perfect, it isn’t necessarily truthful. After all, electric cars require mining (which pollutes), manufacturing (typically polluting), shipping (on polluting ships), etc … And, the majority of the electricity generation in the United States comes from polluting sources (coal and natural gas) and thus there are emissions associated with most Leaf drivers’ mileage.
Even with the very real problems, this is another Leaf ad to like.
Hat tip to Green Energy News.