Well, actually, a bit of a typo in the title. We’re actually talking Yeo Valley, a UK organic products farm/ firm in Somerset, England.
We believe living sustainably is just common sense: we look after the land and our animals and, in return, they look after us. We think better grass and conditions makes better-fed, happier cows. Better-fed, happier cows make better quality milk, yoghurt, cheese and ice cream and we think our range of organic dairy products prove the point.
They also believe in communicating with the world in a way that could well catch on.
In the face of anti-green messaging that seeks to demean people for taking paths that are more sensible paths for the planet, this catchy rap ad is nice to see (and listen to).
Tip of the hat to Grist.