One challenge for trying to change pollution is going from the individual to the globe … and imagining the ‘invisible’ in a way we can each comprehend. It is easy to see the trash on the street and tell your child not to throw a candy wrapper on the ground. It is simple to understand that you don’t run your car with the garage door closed while your doing work in the garage.
Easy to imagine … easy to see … easy to comprehend. What is the impact in terms of mercury for leaving the lights on in the house? Or, just what is mean in terms of air pollution to drive the car? Well, World Wildlife Fund is trying to help Chinese imagine and conceive the invisible.
“Drive one day less and look how much carbon monoxide you’ll keep out of the air we breathe.” (Click image to enlarge)